Combine all your ingredients in a mixing bowl. Mix. For a finer rub, add the mix to a food processor and process for 45 seconds. This breaks down the brown sugar and incorporates the ingredients finer.
Notes
Store in airtight container for up to 3 months. Use about ¼ cup per whole chicken or 1-2 tablespoons per pound of chicken pieces. Let chicken sit with rub for 30 minutes before cooking for best flavor penetration.